Bullying isn't a new idea. When I was a kid I had to start wearing glasses at 8 years old and was the ONLY kid in my class that had them. Needless to say, this led to plenty of being picked on. It sucked but it taught me how to deal with negative situations and in the end made me a stronger and more confident person by knowing they only picked on me to make themselves feel better. Even then it wasn't a new thing, people have been bullying others ever since cavemen would crack each other over the head to steal food from one another.
Although, living in today's society you'd think bullying was some crazy new idea that just popped up and that nobody knows how to handle it. This is not the case, the problem is that society doesn't like to deal with problems PERIOD and something like bullying can't be ignored until it goes away, quite the opposite actually. The only way to stop bullying is if those being bullied stand up to the bullies, and that only works if they know they are in the right and will be supported by authority figures like teachers, bosses, etc. Sadly, that's not always the case.
Take for example the 13 year old 6th grader in Missouri who was being sexually harassed because of her breast size. Did the teachers sit the girl down and tell her to be strong and ways to protect herself? No. Did they talk to those harassing her and punish them or threaten punishment? No. Their brilliant way to stop the harassment was to TELL THE GIRL'S MOTHER TO GET HER A BREAST REDUCTION! Are you fucking kidding me? I couldn't imagine how big someone's balls must be to have the audacity to tell mother her daughter should have unnecessary surgery that could cause her more problems in the end simply because they are too stupid, lazy, afraid, or otherwise uncaring enough to handle the actual problem.
We as a society can't keep on like this. We can't keep blaming the victims of crimes because we won't blame the perpetrators. We can't keep blaming the media and entertainment industries when they are merely giving us what we keep running back to. We need parents, teachers, and other people involved in a child's life to not only praise their accomplishments but punish their wrongdoings and point out their mistakes.
Otherwise, it's just going to get worse.